Apple doesn’t often participate in big industry-wide events like CES or E3. The most valuable company in the world has its own events, thank you very much. Several times a year, Apple invites the press and industry professionals to Appel Park to hear all about its latest products and services. Apple calls these “events,” and streams them live online to millions of viewers.
In 2022, there will be three such events: A spring event on March 8, WWDC on June 6, and the launch of the iPhone 14 on September 7. An additional event was expected in October or November but never happened . In 2023, we expect at least three Apple events and possibly four—one of them could be the debut of a new category of products from Apple. Read on to find out what events and new product launches Apple may have in store in 2023.
When is the next Apple event?
While Apple has not officially announced the next event, it has already announced new products in 2023: the 2nd-gen HomePod, M2 Mac Mini, the 14-inch and 16-inch MacBook Pro, and the yellow which is iPhone 14. It does not mean that Apple is not planning an event in the spring of March or April as it has been done in previous years, the chances of this happening are not good.
Recent rumors suggest that Apple’s AR / VR headset, once set for a spring debut (with a release later this year), will now be revealed at WWDC in June. This calls into question the entire possibility of a spring event, since the only significant product that Apple is expected to release before the summer is a 15-inch MacBook Air.
What happens at an Apple event?
Apple has three or four live or live-streamed events throughout the year where the company reveals its latest products and plans during a keynote address. It is usually done at the same times of the year:
- March/April: Spring event
- June: WWDC
- September: Fall event
- October: Final event
The spring event is the least predictable event. In 2022, Apple released the iPhone SE 2, iPad Air, and Mac Studio and Studio Display, in 2021, we got the iMac, AirTag, and Apple TV 4K. And in 2019, the event is dedicated to Apple services: Apple TV +, Apple News +, and Apple Arcade. Other events are more predictable, with software coming to WWDC, iPhones and Apple Watches in September, and Macs in October.
What time does the next Apple event start?
Apple events usually start at 10 am PT at Apple Park in Cupertino, California. Here’s what that translates to in the countries where most of our readers live:
- US: at 10 am (PST/PDT), 11 am (MST/MDT), noon (CST/CDT), 1 pm (EST/EDT)
- Canada: same as above, and 2 pm (AST/ADT)
- UK: 6pm (GMT/BST)
- Europe: 7pm (CET/CEST)
- India: 10:30 pm (IST)
- Australia: Next day at 1 am (AWST/AWDT), 2.30 am (ACST/ACDT), 3 am (AEST/AEDT)
- New Zealand: next day at 5 am (NZST/NZDT)
How long is an Apple event?
Apple keynotes usually last between one and two hours and feature CEO Tim Cook along with various Apple executives including Craig Federighi, John Ternus, Erin Turullols, and others.
What Apple events will happen in 2023?
Based on past history and new rumors, here are the events we expect to see in the rest of 2023:
Spring Event: April 2023
According to the latest rumors, Apple plans to hold an event in the spring of 2023. The event will likely take place on a Monday or Tuesday in early- to mid-April. Here’s when Apple held its last few spring events:
- 2022: Tuesday, March 8
- 2021: Tuesday, April 20
- 2020: No event due to Covid
- 2019: Monday, March 25
- 2018: Tuesday, March 27
- 2017: No event
Apple is expected to unveil its AR headset at an event in the spring, which is a new category of device for Apple. It’s expected to cost upwards of $3,000 and may not ship until the fall — although the device could be a precursor to the release of Apple’s wearable glasses. With recent reports suggesting that the unveiling has been moved back a month to WWDC in June, it is not clear that Apple will have a spring event.
Also on the list for possible release is a new 15-inch MacBook Air and a Mac Pro with Apple silicon, the last Mac with an Intel processor.
WWDC: June 2023
It is a safe bet that WWDC 23023 will take place at the beginning of June 2023. Except in 2020, which was delayed due to Covid, the conference is held in the first week of June:
- WWDC 2022: June 6-10
- WWDC 2021: June 7-11
- WWDC 2020: June 22-26
- WWDC 2019: June 3-7
- WWDC 2018: June 4-8
- WWDC 2017: June 5-9
The keynote will take place on a Monday, with developer events and sessions continuing throughout the week.
Apple uses WWDC every year to reveal the latest version of its operating systems, so this year we’ll get a preview of iOS 17, iPadOS 17, macOS 14, watchOS 10, and tvOS 17, and possibly first time xrOS, Apple’s mixed-reality OS. New hardware sometimes shows up at WWDC as well. In 2022, Apple used the keynote to unveil the M2 chip that debuted in the 13-inch MacBook Pro and redesigned MacBook Air models.
If there is no spring event, the same products above are expected to appear at WWDC, especially the mixed-reality headset.
Fall Event: September 2023
Apple always holds an event in September where it almost always launches a new iPhone. (The only exception is 2020 due to production issues related to Covid.) Here are the past few Apple Fall Event dates:
2022: Wednesday, September 7
2021: Tuesday, September 14
2020: Tuesday, September 15
2019: Tuesday, September 10
2018: Wednesday, September 12
2017: Tuesday, September 12
While there are still no specific rumors about the event, we expect to see the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and a new iPhone 15 Ultra to replace the iPhone 14 Pro Max. We are also likely to see the launch of Apple Watch 9. And like WWDC, if Apple has not unveiled its AR headset, the fall iPhone event is a strong contender for its debut.
Late fall event: October/November 2023
Apple’s late fall event isn’t guaranteed to happen. In 2022, for example, there were rumors about ann October event, but Apple chose to issue press releases for the new 10th-gen iPad and M2 iPad Pro. Over the past six years, Apple has held three events, so it’s a 50 percent chance of happening this year.
- 2022: No event
- 2021: Monday, October 18
- 2020: Tuesday, October 12
- 2019: No event
- 2018: Tuesday, October 30
- 2017: No event
Apple traditionally uses the late fall event to unveil new Macs and iPads. In 2023, that likely means the launch of the M3 chip, which could appear in the new 24-inch iMac, iPad Pro, and MacBook Air.