Eight of the top 10 best-selling smartphones in 2022 are iPhones

The big picture: Apple’s iPhone 13 will be the best-selling smartphone in 2022, accounting for five percent of global smartphone sales for the year. What is even more impressive is the fact that Apple’s handsets took eight places in the list of the top 10 best-selling smartphones.

According to Counterpoint Research’s smartphone sales tracker, the top three best-selling smartphones last year were from Apple: the aforementioned iPhone 13, the iPhone 13 Pro Max and the iPhone 14 Pro Max, in that order .

The research firm said the iPhone 13 accounted for 28 percent of iPhone sales and was the best-selling phone every month from its launch in September 2021 to August 2022, before the launch of the iPhone 14 series. The iPhone 14 Pro Max took over the top spot in September and held it until November, with the standard iPhone 14 claiming the number one position in the last month of 2022.

Samsung’s Galaxy A13 took the fourth position overall for 2022 but after that, five more iPhones followed. Samsung’s Galaxy A03 made it to the board in 10th place with a 1.1 percent share of the total market.

The Samsung Galaxy A13 and Galaxy A03 are both entry-level models, and the only two phones on the list that don’t support 5G connectivity. Both have performed well in emerging markets such as India, the Caribbean and Latin America (CALA), the Middle East and Africa.

Overall, the phones in the top 10 accounted for 19 percent of total global smartphone sales in 2022. Counterpoint believes the collective market share of the top 10 handsets will increase this year as companies seek to clear inventory and optimize product launches.

Additionally, the research firm expects brands to continue to lean their portfolios in an effort to minimize cannibalization. We have already seen this happen in the last two years as the number of active smartphone models on the market has fallen from north of 4,200 in 2021 to around 3,600 last year.

Image credit: Imthiyaz Syed

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