On February 3, Elon Musk made a big announcement. “Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads,” he said, later adding that you must subscribe to Twitter Blue Verified to get your cutting We are here at The Verge spent the rest of the day waiting for more information about the program or for official support documents that go deeper into how the whole thing works.
After a month, it did not appear. The two Twitter Blue and Creators of Twitter The accounts do not talk about the part, it is not mentioned in the the Twitter Blue signup page, and Musk has not been seen carrying it since his initial announcement. I also didn’t find anyone claiming they made money from the feature. (If you or anyone you know has, please get in touch!) As far as I know, the entirety of the publicly available information on Twitter Blue’s ad revenue sharing is contained within. Musk tweeted about its launch.
This isn’t the first time he’s made an announcement without a follow-up, even if you’re just watching Twitter. Remember when he lied about having a content moderation council to review any major changes in company policy – and then tried to sell the same story again but to vote instead of the council? she also said that you must be a Twitter Blue subscriber to vote on policy polls, but we can’t tell if the feature exists due to the lack of follow-up policy polls.
Ad revenue sharing isn’t the only Twitter Blue perk announced by Musk but it’s not available to subscribers. In December, he promised that the service will cut the number of ads you see in half, and a month before that, he said it will give you “priority for answers, discussions and searches.” Both features are still listed as “coming soon” on the Blue signup page, which is one more step above the information available for ad revenue.
This is not to say that Blue subscribers are not getting whatever new features since taking over from Musk. They can now upload 60-minute videos instead of being limited to 10 minutes, and they can write 4,000-character tweets.
Although ad revenue sharing THERE launched in February (which, again, so far there is no evidence that it has been done), it is not clear what it will do for the creators. While companies like YouTube have built thriving ecosystems based on ad revenue sharing, one of the key parts of that formula is actually having ad revenue to share. However, in January, PlatformerZoë Schiffer reports that Twitter’s total revenue is down 40 percent year over year as hundreds of companies stop buying ads on the platform.