It seems that the iPhone 14 and iPhone 14 Plus will get a new yellow color option soon, along with the current blue, purple, midnight (black), starlight (cream), and red – with the hope of Apple can increase the sales of both. less expensive iPhone 14 models.
This is from the source of the Chinese social media network Weibo (Opens in a new tab) by Mac Otakara (Opens in a new tab) and MacRumors (Opens in a new tab). While the first tipster doesn’t have much of a track record, MacRumors — and it says it’s heard that Apple is planning a product briefing next week.
Although we can’t be sure of any rumor or leak until it’s actually confirmed, Apple has a form for adding new colors to the iPhone this time of year: green for last year’s iPhone 13, and purple for on the iPhone 12 last year.
Everything is yellow
As in the past, the goal here is to increase sales of the iPhone 14 and iPhone 14 Plus. We are now halfway through another iPhone launch – the iPhone 15 – and so the time is right to try and increase interest in the current handsets.
This is especially important for the iPhone 14 Plus. While it was brought in to replace the iPhone 13 mini, which barely flew off the shelves, the word on the street at Apple is that not many people are buying the iPhone 14 Plus.
Perhaps not surprising, considering the iPhone 14 and iPhone 14 Plus were powered by the Apple A15 Bionic chipset last year. Even Apple itself seems to prefer the iPhone 14 Pro and the iPhone 14 Pro Max.
Analysis: more colors, please
It might be a little surprising how much of a difference a new colorway can make to the appeal of a device – after all, every internal component remains the same. The iPhone 14 in yellow still runs just as fast and takes the same quality photos and videos.
Or maybe it’s not that surprising: gadget aesthetics matter, and for some people at least, the look and feel of a phone is an important consideration when weighing upgrade options. This yellow shade will definitely make the iPhone look very different.
We’re not entirely sold on the idea of yellow as a smartphone color. It’s not one you see around, and then it makes us think of different body fluids. On the plus side, there are connotations of sunlight and… er… Lego minifigures? Or the Simpsons?
What we’re sure of is that Apple’s design team can be trusted to create a yellow shade that’s easy on the eye. More color options are always good for consumers, and we should hear about the new iPhone 14 in the coming days.