Inshuwaransi ndi njira yachitetezo chandalama yomwe imagwiritsidwa ntchito poteteza ku zoopsa ndi zotayika. Zimagwira ntchito yofunika kwambiri pabizinesi iliyonse kapena zochitika zanu, chifukwa zimateteza kampani kapena munthu ku kuwonongeka komwe kungachitike komanso mtengo wokhudzana ndi zoopsa zosiyanasiyana.
Komabe, ma inshuwaransi onse amazindikira kuti kugulitsa inshuwaransi sikuyenda pang’ono paki. Pamafunika kukonzekera bwino ndi njira, komanso luso lolankhulana bwino.
Nkhaniyi ipereka malingaliro omveka bwino a njira yabwino yogulitsira inshuwalansi.
Kumvetsetsa Market Insurance
Musanayambe kugulitsa inshuwaransi yanu, muyenera kuwononga gawolo.
Ponseponse, kampani ya inshuwaransi iyenera kusanthula msika womwe ukuphatikiza kufufuza ndikumvetsetsa mbali zosiyanasiyana zamakampani a inshuwaransi, monga mitundu yazinthu zomwe zilipo, mitengo yamitengo, magwero ampikisano, ndi misika yomwe mukufuna.
Mitundu Yosiyanasiyana ya Ndondomeko za Inshuwaransi
Mitundu yosiyanasiyana ya inshuwaransi iyenera kuphunziridwa ndikuganiziridwa ndi othandizira inshuwaransi, monga:
- inshuwalansi ya moyo
- inshuwalansi ya umoyo
- inshuwalansi yowonongeka kwa katundu
- ndi kubweza ngongole.
Kuti mugulitse inshuwaransi, muyenera kumvetsetsa mapulani ndi mapaketi osiyanasiyana omwe alipo, komanso omwe ali abwino kwambiri kwa omwe mukuyembekezera.
Kusanthula Omvera Amene Akufuna
Kuzindikira ndikumvetsetsa omvera anu ndikofunikira kuti mupeze ndalama zogulitsa inshuwaransi. Zimaphatikizapo kupanga mbiri yamakasitomala amakasitomala anu atsopano ndi omwe alipo ndikufufuza kuchuluka kwa anthu, zokonda, ndi zosowa za msika womwe mukufuna.
Komanso, msika womwe mukufuna kudzawunikira pa niche yanu ndikukuthandizani kuti mupange njira yabwino yotsatsa kuti mupange zitsogozo. Mwachitsanzo, mutha kuyang’ana kwambiri kugulitsa inshuwaransi yazaumoyo kwa omwe ali ndi zaka 18-25 kapena inshuwaransi ya moyo kwa omwe ali ndi zaka zopitilira 50.
Kufufuza Mpikisano
Monga wothandizira inshuwaransi, muyenera kukhala ndi chidziwitso ndi zinthu zomwe mukuchita nawo mpikisano kuti mukhalebe opikisana. Kudziwa zomwe ena akuchita kungakuthandizeni kukhala ndi njira zabwino zogulitsira inshuwalansi.
Potenga nthawi yochita kafukufukuyu, mudzatha kupanga ndondomeko yolimba yamalonda yomwe imakwaniritsa zosowa za makasitomala ndikusiyana ndi mpikisano.
Kupanga Njira Yogulitsa
Mukakhala ndi chidziwitso cha msika, ndi nthawi yoti mupange njira yogulitsira malonda.
Kuzindikira Unique Selling Proposition (USP)
Kugulitsa kwapadera (USP) ndichinthu chofunikira panjira iliyonse yogulitsa. Ndi mawonekedwe apadera kapena mtundu womwe umasiyanitsa malonda anu ndi omwe akupikisana nawo. Izi zitha kukuthandizani kuti muwoneke bwino pamsika ndikukopa makasitomala omwe angakhale nawo.
Mwachitsanzo, kugulitsa kwanu kwapadera kutha kukhala kukupatsirani kumadera ovuta kufikako kapena kukupatsani kuchotsera kowonjezera pamalamulo. Komabe, muyenera kuwonetsetsa kuti malonda anu apadera akukwaniritsa zofuna za omvera anu.
Kupanga Funnel Yogulitsa
Kupanga njira yabwino yogulitsira ndikofunikira kuti mugulitse inshuwaransi yabwino. Izi zikuphatikiza kupanga mapu aulendo wamakasitomala, kukhazikitsa mauthenga okhazikika ndi zotsatiridwa, ndikutsata kuyanjana kwamakasitomala kuti muwonetsetse kuti zotsogola zasinthidwa kukhala zogulitsa.
Yambani ndikuzindikira magawo azomwe mumagulitsa ndikupanga zomwe zili ndikuwongolera maginito omwe angawatsogolere omwe angakhale makasitomala ndikupanga zotsogola pagawo lililonse. Izi zitha kuphatikizira kuyimbira foni mozizira, kupereka zida zophunzitsira, kuchotsera pamalamulo, ndi zolimbikitsa zina.
Kukhazikitsa Zolinga Zogulitsa
Monga wothandizira inshuwaransi wodziyimira pawokha, kukhazikitsa zolinga zenizeni koma zofunitsitsa kugulitsa kumathandizira kukhala olimbikitsidwa komanso kutsatira zolinga zanu. Mwachitsanzo, mutha kukhala ndi cholinga chogulitsa mfundo 100 mwezi wamawa kapena kuwonjezera malonda ndi 20% pachaka.
Komanso, kutenga nthawi yowunikira momwe mukugulitsa kumakuthandizani kuti musinthe ndikuwongolera njira yanu ndikuwongolera pakapita nthawi.
Maluso Abwino Olankhulana
Kulankhulana ndi luso lomwe muyenera kukhala nalo ngati othandizira odziyimira pawokha. Kukhala ndi luso lolankhulana mwamphamvu kumakuthandizani kukhazikitsa maubwenzi abwino ndi omwe angakhale makasitomala ndikupanga kukhulupirirana.
Kupanga Ubale Ndi Makasitomala
Kupanga ubale ndi makasitomala kumaphatikizapo kumvetsetsa zosowa zawo, kumvera chisoni, komanso kupereka chithandizo chanthawi yake. Pamafunika mawonekedwe owoneka bwino amakasitomala, ndiko kuti, mbiri yawo, moyo wawo, ndi zolinga zawo.
Mukatenga nthawi kuti mukhale ndi chidaliro komanso kudziwana ndi makasitomala anu payekhapayekha, zimawathandiza kukhala omasuka komanso odalirika pantchito zanu.
Mapulogalamu a CRM amatha kukuthandizani kuyang’ana njira yodziwira kulumikizana ndi kasitomala ndi data. Osanenapo, ndi zida zowunikira mwanzeru, mutha kuyang’anira momwe mumagwirira ntchito ngati wothandizira wodziyimira pawokha.
Kumvetsera Mwachangu
Kumvetsera mwachidwi kumaposa njira zina zonse zolankhulirana mu malonda a inshuwalansi.
Zimaphatikizapo kupatsa makasitomala chidwi chanu chosagawanika ndikuvomereza nkhawa zawo, zosowa zawo, ndi malingaliro awo.
Ndikofunikira kumvetsera popanda tsankho kapena kuweruza ndikumveketsa kukayikira kulikonse kapena kusamvetsetsa komwe kasitomala angakhale nako. Komanso, ndi chidziwitso ichi mutha kupereka upangiri wabwinoko kapena kuwongolera zokambirana kuti zifikire makasitomala anu.
Kusintha Uthenga kwa Omvera
Ngati ndinu wothandizira inshuwalansi watsopano, muyenera kumvetsetsa kuti si onse omwe akuyang’ana chinthu chomwecho pankhani ya inshuwalansi, kotero kugwirizanitsa uthenga wanu kwa omvera ndikofunikira. Uthenga wogwirizana umathandiza makasitomala kumvetsa kufunikira kwa malonda kapena ntchito yanu ndi kupanga maulalo nawo.
Mwachitsanzo, ngati mukuyang’ana akatswiri achichepere, yang’anani kwambiri zazachuma zomwe mumagulitsa kapena ntchito yanu. Kumbali ina, ngati mukugulitsa inshuwaransi ya moyo kwa makasitomala achikulire, tsindikani kufunikira kopezera tsogolo la ana awo.
Kugwiritsa Ntchito Digital Marketing
Kutsatsa kwapa digito ndi gawo lofunikira la njira iliyonse yogulitsa inshuwaransi. Zimakuthandizani kuti mufikire anthu ambiri, kumanga maubwenzi ndi makasitomala omwe angakhale nawo, ndikusiyana ndi mpikisano.
Kupanga Webusayiti
Webusaiti yanu ndi malo anu ogulitsira pa intaneti ndipo nthawi zambiri ndi malo oyamba omwe makasitomala angapite kuti akaphunzire zambiri za bizinesi yanu ya inshuwaransi. Chifukwa chake, ndikofunikira kupanga tsamba lawebusayiti lomwe limakhala lopatsa chidwi, lachidziwitso, komanso losavuta kugwiritsa ntchito.
Iyenera kuphatikiza zambiri zokhudzana ndi mayankho a inshuwaransi, maumboni amakasitomala, gawo labulogu lomwe lili ndi zidziwitso zamakampani, ndi tsamba lolumikizirana ndi makasitomala kuti alumikizane nanu.
Kugwiritsa Ntchito Social Media Platforms
Malo ochezera a pa Intaneti amapereka mwayi wabwino kwambiri wofikira komanso kucheza ndi omwe akufuna kukhala makasitomala. Zimakuthandizani kuti mufikire anthu ambiri, kumanga maubwenzi ndikuwonetsa ntchito yanu ngati akatswiri a inshuwaransi.
Kupanga Makampeni Otsatsa Imelo
Kutsatsa kwa imelo ndi chida champhamvu choyendetsera malonda. Izi zikuphatikiza kupanga makampeni a imelo omwe amayang’ana kwambiri omvera ena, kupereka zofunikira ndi zinthu zomwe zikugwirizana ndi zomwe amakonda / zosowa zawo, ndi kutumiza mauthenga otsatila panthawi yake.
Kumanga Gulu Lamphamvu Logulitsa
Othandizira anu a inshuwaransi ndi omwe amatsogolera bizinesi yanu ndipo muyenera kukhala apamwamba kuti muchite bwino.
Kulemba Ntchito Anthu Oyenera
Gulu lamphamvu lamalonda limayamba ndi talente yoyenera. Pangani gulu la anthu omwe ali ndi maluso ofunikira, odziwa zambiri komanso okonda malonda.
Kuyankhulana mozama, mayeso a pa intaneti, ndi macheke atsatanetsatane angakuthandizeni kuzindikira omwe ali oyenera.
Kupereka Maphunziro ndi Chitukuko
Mukakhala ndi anthu oyenera, ndikofunikira kuwapatsa maphunziro ofunikira ndi chitukuko. Izi zikuphatikizanso kupereka mwayi wopeza zida ndi zida zomwe amafunikira kuti apambane paudindo wawo, komanso kuphunzitsa njira zogulitsira, njira zabwino zothandizira makasitomala, komanso chidziwitso chazinthu.
Kukhazikitsa Mapangidwe Olimbikitsa
Kupanga dongosolo lolimbikitsira ndi njira yabwino yolimbikitsira othandizira anu a inshuwaransi ndikuwawonetsa kuti kulimbikira kwawo kumayamikiridwa. Izi zitha kuphatikiza mabonasi, ma komisheni, mphotho, ndi mphotho zina pakukwaniritsa kapena kupitilira zomwe mukufuna kugulitsa.
Kuthana ndi Zovuta Zofanana Zogulitsa
Zovuta zogulitsa ndizosapeweka ndipo ndikofunikira kukhala ndi njira zothandizira gulu lanu kuthana nazo moyenera.
Kusamalira Zokana
Kukana ndi gawo la ndondomeko ya malonda ndipo zingakhale zovuta kuthana nazo. Komabe, ndi malingaliro oyenera komanso kumvetsetsa zosowa zamakasitomala, gulu lanu litha kutembenuza zinthu zomwe zingakhale zoipa kukhala mwayi wokulitsa chidaliro ndi kudalirika. Osanenapo, mutha kugwiritsa ntchito kukana ngati mwayi wophunzira ndikumangapo.
Kumanga Trust
Chikhulupiliro ndiye maziko a njira iliyonse yabwino yogulitsa. Gulu lanu liyenera kukhala lokonzeka komanso lokonzeka kuyankha mafunso a kasitomala, kupereka zambiri zothandiza pazamalonda kapena ntchito yanu, ndikuwakhulupirira.
Kutseka Deal
Kutseka mgwirizano kumafuna luso, kulimbikira, komanso kulimbikira kwambiri. Gulu lanu liyenera kufotokoza molimba mtima komanso mogwira mtima mtengo wa chinthu kapena ntchito yanu, kuthana ndi zotsutsa zilizonse zamakasitomala, ndikugwiritsa ntchito njira zotsekera zogwira mtima.
Kusunga Ubale Wamakasitomala
Kusunga ubale wamakasitomala ndikofunikira kuti mugulitse bwino inshuwaransi.
Kupereka Utumiki Wabwino Wamakasitomala
Kupereka chithandizo chabwino kwambiri kwamakasitomala ndikofunikira pakukulitsa ubale wolimba ndi makasitomala. Izi zikuphatikiza kuyankha mafunso mwachangu, kudziwitsa makasitomala zakusintha kulikonse, komanso kuthana ndi madandaulo mwachangu.
Kupereka Chithandizo Chotsatira
Thandizo lotsatira ndilofunika kuti malonda a inshuwaransi apambane. Zimathandizira kukulitsa chidaliro ndi kukhulupirika, zimakulitsa kukhutitsidwa kwamakasitomala, ndikuwonjezera mwayi wogulanso mobwerezabwereza.
Upselling ndi Cross-Selling
Kugulitsa ndi kugulitsa malonda ndi zida zabwino zowonjezera malonda. Izi zikuphatikizapo kupereka malingaliro azinthu kapena ntchito zomwe zimagwirizana ndi zomwe kasitomala wagula kale kapena kupereka zina zowonjezera ku ndondomeko yake yomwe ilipo.
Kukhala Patsogolo pa Masewera
Kugulitsa inshuwaransi yopambana kumafunanso kukhala patsogolo pamasewerawo.
Kukhala Patsogolo Ndi Zochitika Zamakampani
Kuyambira pamalamulo atsopano mpaka matekinoloje omwe akubwera, ogulitsa ayenera kukhala akudziwa zomwe zikuchitika m’makampani. Kusunga zomwe zachitika posachedwa m’munda wawo kumawathandiza kukhala opikisana ndikuwonjezera malonda awo. Kaya ndiukadaulo waposachedwa kwambiri wa inshuwaransi wa CRM kapena malo a inshuwaransi omwe amasintha nthawi zonse, gulu lanu liyenera kukhala pamwamba pa izi.
Kulumikizana ndi Akatswiri Ena
Networking ndi gawo lofunikira kuti mukhale patsogolo mumakampani a inshuwaransi. Zimalola ogulitsa kuti azidziwa zomwe omwe akupikisana nawo akuchita, kupeza mwayi wogwirizana, ndikupanga ubale ndi akatswiri ena.
Kufunafuna Mwayi Watsopano
Othandizira inshuwalansi ayenera kukhala ndi njala ya mwayi watsopano. Izi zikuphatikizapo kuzindikira ndi kufufuza misika yatsopano, kufufuza njira zosiyanasiyana zogulitsira, ndi kuwulula zomwe sizingatheke m’makasitomala omwe alipo kale.
Malingaliro Omaliza
Zinsinsi za malonda a inshuwaransi opambana ndizolemba ntchito gulu loyenera, kuwapatsa maphunziro oyenera ndi chitukuko, kukhazikitsa dongosolo lolimbikitsira, ndikukhala patsogolo pa mpikisano.
Kuphatikiza apo, kuwapatsa zida zaukadaulo wa inshuwaransi yoyenera ndikuteteza ubale wamakasitomala ndi ntchito yabwino kwambiri yamakasitomala, chithandizo chotsatira, kugulitsa, ndi kugulitsa malonda kumathandizira gulu lanu kukwaniritsa zolinga zake zogulitsa.
Kusamalira bwino deta yamakasitomala anu ndi pulogalamu yodziwika bwino ya CRM, InsuredMine, ndi njira yotsimikiziridwa yowonjezerera kusungitsa makasitomala ndikumanga ubale wautali. Pogwiritsa ntchito ukadaulo wotsogola, mutha kuwonetsetsa kuti gulu lanu likuchita bwino.
Dziwani Zambiri Za InsuredMine Lero!